Saturday, 15 August 2015

Mc Cafe Designs "For the Moments Inbetween"

Illustrated some lettering for a Mc Cafe print ad for DDBSA. The original pitch was more detailed with characters making up the shape of the letters and taking the viewer through their daily routines and activities but client opted for a simpler look. Managed to snap a photo of one of the final ads in a Rooi Rose magazine below.

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